The BCCI is considering a new media rights contract ahead of the IPL 2022 season. Many broadcasters may battle for a piece of the broadcasting pie under the new agreement. The board’s goal is to broaden the reach of the IPL while also increasing income. Star Sports has been the tournament’s official broadcaster for the previous several years.
Following BCCI’s growth plans, numerous other bidders may be in the running for a piece of the pie. The BCCI got the idea when the English Premier League sold broadcasting rights to Sky Sports, BT Sport, Amazon Prime Video, and BBC Sport to air their matches on their own networks.
With massive broadcast deals, the BCCI is planning to expand the IPL in 2022.
According to a source in the business, BCCI is working on a package that would enable various television stations to broadcast the same games at the same time. According to reports, if this ideal comes true, income would exceed Rs. 30, 000 crores, with Sony, Reliance, Amazon, and Star Sports jointly airing the matches.
“It seems that the BCCI was given such idea. “We’ll have to wait for the ITT (Invitation To Tender) paperwork to see whether it’s been implemented,” a senior executive from a media sales firm said.
The weekend double-header games are another reason why the BCCI is considering various broadcasters. In IPL 2022, a total of 74 matches will be contested, with up to 32 double-headers likely to be played over the course of eight weeks. The doubleheaders are predicted to account about 45 percent of the league’s total matches.
The BCCI is also anticipated to extend the strategic time-out period from 150 seconds to three minutes. This will help broadcasters recoup money by allowing advertising to air for extended periods of time on their networks.
The ten teams were split into two groups, with the Mumbai Indians and Chennai Super Kings in different groups. The season will begin on March 26 with the opening match between CSK and KKR.