For at least another four years, or until 2027, Star Sports will own the worldwide cricket rights. In a closed bidding process that ended on Friday, the International Cricket Council (ICC) announced on Saturday (August 27) that Disney Star, the organization’s current official broadcaster, had won the India rights, defeating a field of prominent and well-funded broadcasters who were equally determined.
After a meeting in Dubai on Saturday evening, where the ICC provided its seal of approval, the official announcement was made. Although the ICC has not released the price, it is certain that Star defeated a tough challenge from Viacom 18, Sony Sports, and Zee Network. Any of these competitors had made competitive offers, but the Star’s was almost certainly substantially greater than all of them.
A close second bid, within 10% of the amount mentioned by Star, would have advanced the procedure to the next round, an electronic auction. Online bidding wasn’t required because Star is believed to have stayed far away from the competition.
Disney Star was chosen after a single round of sealed bids, which resulted in a considerable increase in the rights fee from the previous cycle and continued cricket’s excellent development and reach, according to the ICC.
Greg Barclay, ICC’s chair, said: “We are excited to work with Disney Star to host ICC cricket for the next four years. This partnership has produced fantastic results for our Members and will support our aggressive expansion plans. They will be essential to our sport’s future and to reaching and interacting with more people than ever.
“We are thrilled to be able to continue our association with the International Cricket Council (ICC) and look forward to enhancing our cooperation by growing the sport of cricket in the years ahead,” said K Madhavan, Country Manager & President, Disney Star.
Disney Star has further cemented its position as the country’s top venue for important cricket events with the purchase of the ICC Digital and TV broadcast rights.”