womens IPL 2022 : BCCI Announces My11Circle Women’s T20 Challenge Partners


As new partners have signed on for the forthcoming season, the My11Circle Women’s T20 Challenge 2022 has seen a surge in interest. FanCraze, Boost, and CEAT have all joined the My11Circle Women’s T20 Challenge as Official Partners.


“With the return of the My11Circle Women’s T20 Challenge and the enthusiasm generated around the competition, we are well on our approach to securing the pathway to a dedicated Women’s IPL and continue to promote involvement of women in the sport,” stated Mr. Brijesh Patel, Chairman, IPL. The tournament’s quality and popularity are reflected in the addition of new partners. We hope that the My11Circle WT20C provides many possibilities for players to rise up and serve as role models for all aspiring female cricketers as well as the sport’s young followers. We appreciate all of our Partners’ continued support.


“The My11Circle Women’s T20 Challenge has increased tremendously, and this is a really positive indicator for women’s cricket in India,” said BCCI Treasurer Arun Dhumal. Increased viewership and participation in the sport allows us to nurture talent, expand our player pool, and prepare them for international success. The same talent that is being produced now will share this platform with some of the best cricketers in the world in the future, and that is what we have been aiming for. I appreciate all of our partners’ contributions to this incredible adventure. We are confident that we will provide them with excellent service.” “FanCraze is pleased to be an official partner of the 2022 Women’s T20 Challenge, and to catapult the women’s game into the next generation of sports-based assets,” stated Mr. Anshum Bhambri, Chief Executive Officer of FanCraze. During the 2022 Women’s T20 Challenge, we will premiere FanCraze Flash, a fresh new mobile game based on collecting and playing with women’s cricket NFTs. Flash demonstrates what is possible when creators, content, and commerce are combined.” “Boost has always championed the underdog’s narrative in sport and life,” said Mr. Krishnan Sundaram, Vice President – Integrations & Business Head, Unilever. Without preaching to our audience, we wanted to see how the brand could influence the psychology of the next generation of cricket fans, and show them how the game isn’t about gender or stereotypes, but rather about stamina.”


“Women’s cricket has shown some spectacular performances in the past, and CEAT, as a brand, is always devoted to boosting women’s sports in India,” stated Mr. Arnab Banerjee, Chief Operating Officer, CEAT Tyres Ltd. We’ve been affiliated with Men’s Cricket for nearly a decade, and continuing our adventure with the Women’s T20 Challenge is a great time for us, and one of our most cherished partnerships. CEAT celebrates and uplifts the spirit of the game without bias, and we are thrilled to be the Strategic Timeout Partner for the Women’s T20 Challenge.” JAY SHAH

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