The Board of Control for Cricket in India (BCCI) might make up to INR 800 crores from IPL 2022 sponsorship agreements. Aside from the sponsorship money, it is anticipated to make money from other tournament-related arrangements.
The TATA group was named the event’s official title sponsor, while Swiggy Instamart and RuPay were enlisted as associate sponsors for central sponsorship. As a consequence, the board will earn the biggest revenue in the league’s history.
According to a News18 report, the BCCI has secured commercial arrangements worth INR 44 crores with Swiggy and INR 42 crores with RuPay. Jay Shah, the BCCI secretary, also issued a statement to InsideSport, arguing that the accords represent the value of the IPL as a brand.
To be the title sponsor, the TATA group will pay the board INR 335 crores per year. In addition, despite pulling out of their deal last year, prior sponsors VIVO will cover the shortfalls.
“The aspirational value of Brand IPL has beyond everyone’s expectations, and the valuation will reflect the league’s ascent and progress.” “With two new teams, the whole cricket ecosystem will have greater options.”
The valuations for two new clubs may be used to measure the degree of interest. We have achieved incredible numbers in only 14 seasons, which other popular leagues have only achieved after decades. Look at the figures on digital, not just television,” Shah had stated.