Despite the fact that the Indian Premier League (IPL) only began in 2008, it has grown in popularity and success over the years. The IPL has seen the most significant transformation in social media in many years. With the use of social media, fans may now communicate directly with their favourite club and players.
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The audience’s distance from cricket has shrunk thanks to social media. Fans today adore all of the players’ official social media accounts, which also serve as a means of communication with them. Fans have become closer to their favourite players as a result of this connection. People were unable to openly voice their ideas on social media due to the language barrier. In this case, Koo App, an indigenous, multilingual microblogging platform, has broken down all of these boundaries. As a result, users are now using the MLK function of the Koo app to present their ideas to the world in a variety of languages. Not only users, but several players have been observed using the Koo app to communicate with their supporters in a variety of languages.
The commercial of Gujarat Titans (GT) captain Hardik Pandya cast a large shadow on the Koo app at the opening of the IPL. Then, for each match, users submitted their replies, which were shown trending in a variety of languages. At the same time, numerous stars appeared live on the IPL, which featured many senior players, as a result of the users’ curiosity. At the same time, Virat Kohli, the former captain of Team India, is at the top of koo after the most followers. At the same time, big names like KL Rahul, Cheteshwar Pujara, Virender Sehwag, Wriddhiman Saha, Md. Shami, Dinesh Kaneria, and others have a strong following on the Koo app.