During the T20 World Cup in Australia, the International Cricket Council (ICC) is investing heavily on digital engagement for cricket fans. This time, cricket enthusiasts will be able to learn hitherto unheard details about the sport. The Men’s World Cup will mark the debut of the ICC’s new digital offerings. For the fans, ICC is presenting 5 really unique experiences.
“The ICC is committed to enhancing the cricket fan experience via technology. Whether they are on a bus in Pune or at a stadium in Perth. They can get closer to the game with the help of all of these new features on the official ICC App. They’ll feel more connected to this incredible occasion,”
T20 World Cup Official App: For the event in Australia, the ICC is advancing digital coverage. On the official mobile app, a number of brand-new, innovative activations will be unveiled. Both iOS and Android users may download the software.
The specialized tournament app will make use of rich data as the first innovation. The greatest sixes from the competition will be shown in 360 degrees for the first time ever in the match center.
Innovation 2: Viewers will be able to see live fielding positions for the first time. SportRadar, the official data supplier for the ICC, provided the real-time information.
Innovation 3: To provide a fresh vertical video experience, the ICC will use the newest technologies in its app. AI-generated match highlights will fuel it. It will complement the material that is being posted on Facebook and Instagram by ICC channels as a result of the ICC’s groundbreaking collaboration with Meta.
Innovation 4: To attract a new and younger audience, the ICC will partner with Meta to invite Instagram Reels makers from India, Australia, and New Zealand to the ICC Men’s T20 World Cup.
Innovation 5: New interactive elements will be available to stadium patrons. They may now contribute to producing top-notch live experiences. This will include the ability to participate in interactive light displays at certain events and vote in stadiums for the music that will be played during games. Fans will also be able to participate in an immersive “Big Time” AR experience at certain matches.
The event in Oman and the UAE in 2021 produced exceptional worldwide involvement. Digital assets used by the ICC saw activity for a record-breaking 2.55 billion minutes. 618 million people in total watched the competition on digital platforms, a 28% increase over the Men’s Cricket World Cup 2019.
The ICC will boost the ante with its non-live coverage of this tournament, and Broadcast Partner Disney Star will do the same. The live matches as well as their highlights will be broadcast globally on Disney STAR and its Licensees.
On October 16, Namibia and Sri Lanka will square off at Kardinia Park in Geelon.
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